While much has been done to encourage more girls into Stem subjects, new findings from O2 show that gender stereotypes are continuing to impact the career aspirations of young people and the extremely concerning news is that these gender stereotypes are present in the minds of children starting school. Recent O2 research has revealed that many children as young as four view careers in nursing, childcare or social work as better suited to women, while jobs geared towards problem-solvers and logicians – such as in engineering or scientific research – were deemed as more appropriate for men.
More worrying still, despite efforts to break the glass ceiling, when it comes to leadership roles, suits and briefcases continue to dominate, with one in four young people believing that running the country is a job for a man. Research among 2,000 under 18-year-olds found that more than half believed girls were more suited to be nurses, nannies or hairdressers.
More than one in four said men should be prime minister, the report by communications firm O2 found.
Most of the young people questioned said they turned to their parents for careers advice and more than half could not recall a local businessman or women visiting their school to talk about work.
This International Women’s day, 8th March, Role is working with North and West Lancashire Chamber of Commerce and Burnley Bondholders to ensure that 100 female college students will not only recall the day a local business person came to their college, it will hopefully be the day when they were inspired to follow a career they had not even considered before. 100 local female business owners, directors and managers will share their career journeys, alongside motivational discussion and debate and will top off the experience by enjoying lunch or afternoon tea together.
Lancashire can offer it’s young a wealth of opportunities in careers as diverse as cosmetic medicine to 'Grammy' winning audio technology, they can build global careers on their doorstep, they just need to us to tell them about it. If you think Lancashire is a great place to grow a career and you would like to inspire a future female leader, please contact Wendy Bowers firstname.lastname@example.org for further details.
By the way the motley crew on the photo are me and my three daughters who are from right to left, acting, teaching and not decided yet (and no...... we are not queueing for the ladies!)